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Conceptualisation

Klyp's Designers have the experience and creative flair to create a show stopping campaign for your business! Whether your campaign relates to a seasonal change, limited time offer, or you want to attract a specific audience; no idea is too big or small for our team to craft the perfect, actionable solution. We love a digital challenge, from formulating share-worthy webisodes of colleagues competing to out-perform one another, to interactive gaming apps where participants can win prizes at their local store thanks to beacon technology. We also possess experience in media planning and buying, to negotiate and secure the best placements for advertisements. 

Strategic Approach

During initial preparation workshops and briefing sessions, the team become familiar with your business offering and branding; then utilises their unique perspective as an outsider to discern fresh connections between ideas. Next, the Designers enter the incubation phase; this initial development is typically the most exciting stage of a creative project, when everyone's creative juices start flowing. A select number of options are shared internally and subject to review by specialists in different fields. This leads to an ‘Aha' moment, where the best campaign concept which will best engage the target audience becomes evident to the team. The Project Managers evaluate and present the concept to the client, noting any required changes based on feedback. Finally, the campaign enters the implementation phase and the Designers proceed to execute the finished concept.

Delivery of Design

As a full service agency, Klyp has the resources to conceptualise, plan and deliver campaigns with spellbinding graphics for both above the line and below the line initiatives. This ranges from mass media communication such as television commercials, billboard and magazine ads, to search engine, social media or email marketing campaigns. We can conceptualise multi-channel campaigns so customers can engage with your brand via their preferred medium, or help facilitate an omni-channel approach, where your customers can enjoy the same, seamless campaign experience as they transition from one channel to the other.

Our Expertise

  • Utilise creative process model to develop concepts
  • Formulate campaigns to achieve goals within designated project timeframe
  • Design creative for digital applications including apps social media and online ads
  • Coordinate media planning and buying
  • Design to required specifications

Build amazing digital solutions

Continually push the boundaries of creative

Here are just some of the great clients we’ve partnered with.